Gaming’s Role in Subverting Education
Standing before the Lincoln Memorial in Washington, D.C. on August 28, 1963, Dr. Martin Luther King Jr. delivered his legendary “I Have Dream” speech to 250,000 people gathered on the National Mall. …
Giving meaning to subversive design
As a studio that prides itself on embodying a contrarian spirit unafraid to question it all, we constantly challenge and explore the many angles of our approach to design, strategy, the clients we choose to work with, and staffing. …
How consumers are snacking with purpose
Chances are when the ThoughtMatter team isn’t talking about design or work worth doing, we’re talking about food. One of the most exciting questions of the day is, “What’s for lunch?”, and it’s fair to say this passion for food and drink is one of the things that drives our…
Why It’s Time to Leave UX Laws Behind
The scientists working away in the 1960s had no idea their proto internet would live on long after the Cold War which gave birth to it. In those early days of the Web, the goal was to create an alternate way for government leaders to communicate with each other. …
An afternoon on the BQE listening to WFMU, a makeshift desk outside, a balcony with birds chirping in the background — just some of the places the ThoughtMatter team got work done during its first ever Meet Free Tuesday. Pre-pandemic, the idea of being chained to a desk was a…
The things my colleagues and I do to get unstuck
Everyone’s been there, that moment on a creative project when it feels like you’ve just hit a wall. But no matter how frustrating, even anxious-making, that can be, sooner or later it’s something you’ve got to learn to love if you want to be in this business.
Just exactly when…
The opportunities and obstacles of recording observations and getting to insights while working from home
One of the special rewards this job offers comes only once in a while in the form of an insight, a simple truth that describes the “why” behind certain behavior. …
How the ThoughtMatter Staff Adapted to Major Change Over the Last 12 Months
On the evening of March 12, 2020, we all packed up our laptops, left the office and headed home. We haven’t worked a day there since.
That Friday, March 13th , was intended to be a work-from-home trial run. We’d see how things went, and all come back on Monday…
The women of ThoughtMatter share their history of bad career advice, from the outlandish to the inappropriate.
Opinions are like a**holes; everybody’s got one. And it became clear after a quick office poll that this is something the women of ThoughtMatter are more than aware of. Following a lively, all-staff conversation about career advice, we sent the team a prompt to share the most outlandish advice they’d…
A new breed of blondes on TikTok challenge what it means to be intelligent and sexually empowered
Wondering why Juicy Couture sweatpants are back? Thank ✨ Bimbo TikTok ✨, the shiny, bejeweled corner of the internet devoted to the cult of the bimbo. Think platinum blonde pigtails, long lashes, gold hoops and push-up bras.
Ironically, bimbo was first used in the American context in 1919 to describe…
ThoughtMatter
ThoughtMatter is a creative branding, design and strategy studio with an artful perspective www.thoughtmatter.com | thinking@thoughtmatter.com
