A post for the past, present and future me. I look like the woman at the laundromat. I look like the waitstaff at your corporate function. You might look at your home or office cleaning staff and see my reflection. I look like the front cover of the New York…

How nostalgia can be the catalyst for new branding and design opportunities. Gameboys, faux fur bucket hats and Dunkaroos are no longer a thing of the past. Full House came back, so did Saved by the Bell and for better or worse (mostly worse) low rise jeans and JNCOs are…

ThoughtMatter throws its first event since 2019 — Not to brag, but ThoughtMatter really knows how to throw a party. We love bringing people together for conversation, culture and connection. There was the magic-themed design mixer called “Smoke and Mirrors”, the “Shithouse” gallery show featuring work from developing nations Donald Trump audaciously referred to as “shithole countries”, and…

Exploring Different Tools for Collaboration — As I stood masked and vaxxed in the middle of the large room with a dozen faces staring back at me, I found myself uncharacteristically nervous. I’m no stranger to public speaking or facilitating conversation, but this moment was different. This time I was leading my first in-person workshop after…

In a time where education has undergone so much change, we’re exploring how to move forward. — Before the age of 18, young people spend up to half their lives in school. These days, classrooms have become bedrooms, kitchens, a parent’s office or anywhere with a solid wifi connection. Traditional classrooms haven’t disappeared, though. It’s just that nowadays they stand more and more in contrast to the…

How Old Navy, Ford, Taylor Swift and more are overthrowing old thinking — As we say goodbye to 2021 and approach 2022, the dress code is whatever still fits. We spent yet another year in a constant state of uncertainty, and regardless of what shape we’re in, survival equals success. …

Gaming’s Role in Subverting Education — Standing before the Lincoln Memorial in Washington, D.C. on August 28, 1963, Dr. Martin Luther King Jr. delivered his legendary “I Have Dream” speech to 250,000 people gathered on the National Mall. …

Giving meaning to subversive design — As a studio that prides itself on embodying a contrarian spirit unafraid to question it all, we constantly challenge and explore the many angles of our approach to design, strategy, the clients we choose to work with, and staffing. …

How consumers are snacking with purpose — Chances are when the ThoughtMatter team isn’t talking about design or work worth doing, we’re talking about food. One of the most exciting questions of the day is, “What’s for lunch?”, and it’s fair to say this passion for food and drink is one of the things that drives our…